CARMEL, Ind. –

KAR Auction Services announced Monday it has purchased Autoniq and MobileTrac, which is doing business as instaVIN.

The purchase expands the company’s Digital Services Group, KAR said in a news release.

“Dealers in-lane and online require real-time access to relevant vehicle information to make split-second decisions when buying and selling inventory,” said KAR Digital Services Group president Peter Kelly. “As online and mobile technologies are becoming increasingly important, tools like Autoniq and instaVIN improve outcomes for our sellers and buyers and make it easier for them to conduct business.”

Among the data points that Autoniq provides to dealers in real-time are vehicle pricing, history reports and market guides. Through its mobile app, dealers can scan VINs through their smartphones, while also checking out auction run lists, vehicle history reports and market value reports.

Additionally, there are comprehensive wholesale and retail reports for all U.S. markets.

As for MobileTrac, it provides instaVIN’s vehicle history reports — as well as the instaLEAD and instaDEAL technology that allows dealers to attract and structure retail transactions with online shoppers — to retail and wholesale buyers.

“We will continue to invest in technology that adds value for our buyers and sellers,” said Kelly. “As technology leaders, we are always seeking new ways to enhance the KAR portfolio service offering to our customers, and we are excited to welcome Autoniq and MobileTrac to KAR.”