KAR Auction Services announced this week that it has been named as part of the inaugural Digital Edge 25 awards, which recognizes enterprises that have leveraged digital technologies to transform their business, according to the hosts of the AGENDA conference, IDG Enterprise.

The 25 recipients of the awards will be honored at the AGENDA conference, which will take place from March 30 to April 1 at Amelia Island, Fla.

“It is an honor to receive the Digital Edge 25 award as it reflects KAR’s core value of innovation,” said Jim Hallett, chief executive officer of KAR. “It also recognizes our dedication to collaborate within our group of companies to invest in technology that ultimately benefits our customers’ experience. During the past 24 months, business stakeholders and IT professionals representing our two complementary go-to-market auction business units, ADESA and Insurance Auto Auctions, worked together to address the need for improving vehicle representation.

“We now offer more vehicle images, with greater detail, and pan and zoom capabilities,” Hallett continued. “In fact, today approximately 750,000 vehicle photos are taken each week in all weather conditions and made available to potential buyers. Given this vast amount of data, KAR has leveraged cloud technologies to enable more efficient image management and distribution.”

All entries for the award were judged by a panel of executive peers, who evaluated the projects based on sophistication, scale and business outcomes, among other measures.

“The Digital Edge awards competition was extremely competitive, with many nominations demonstrating enormous business value from mobile, data analytics and other digital innovations,” said Ann McCrory, vice president of marketing and content strategy for the IDG Enterprise events team. “Those selected by our judges stood apart for executing initiatives that, for example, drove much greater customer engagement, higher sales conversions and even new lines of business.”