Manheim announced today during the NADA Convention and Expo in San Francisco it has created a new wholesale-to-retail vehicle solution for dealers, as well as revealing a new partnership with Hendrick Automotive Group to create a multi-lane auction operation in North Carolina.

The new wholesale-to-retail vehicle solution, which the company said was created with dealer input, allows customers to select from six modular services that support their end-to-end remarketing activities. These include vehicle inventory identification, acquisition, inspection and reconditioning, merchandising and transportation. 

“As used vehicle retail operations become a larger part of a dealership’s business mix, handling the many time-consuming activities associated with this process may pull focus from selling,” said Janet Barnard, Manheim North America president. “With Manheim’s new wholesale-to-retail solution, dealers can secure a variety of remarketing options via a single provider, making every aspect of the used vehicle retail process easier.”  

The aforementioned approach was beta tested for almost a year at Manheim Denver with success, and takes advantage of Cox Automotive’s market intelligence and historical sales performance knowledge, as well as Manheim’s physical and digital channels.

The new wholesale-to-retail vehicle solution will be expanding at Manheim Denver and will be offered later this year at additional Manheim locations. 

Using the new wholesale-to-retail solution, Manheim said dealers will benefit from the following:

• Identify the vehicle types that will perform well for their location
• Order vehicle inventory efficiently
• Secure all-in-one pricing with reconditioning and delivery
• Manheim facilitates providing lot space as increased volume is needed
• Units ready for sale at time of delivery, saving floor plan costs
• Augments current retail reconditioning, allowing more units to be frontline ready faster
• Inventory management techniques and merchandising, from acquisition to digital formats 

Manheim’s New Partnership With Hendrick Automotive Group

In other news coming out of the auction giant at the NADA convention, Manheim also announced it has partnered with Hendrick Automotive Group to create a multi-lane auction operation in North Carolina.

In an effort to create a more efficient way for the dealer group to source and remarket vehicles from their 26 dealerships in Charlotte, Manheim established Manheim Charlotte, an onsite auction operation at a Hendrick Automotive Group dealership in Concord, N.C.

The facility is a four-lane retrofitted operation that opened earlier this month.

The company explained it takes advantage of Manheim technology and staffing such as Simulcast, auctioneers, auction block support and full-time employees.

This is the second auction operation that Manheim has created for Hendrick Automotive Group; the first one opened last year in Charleston, S.C.

“When we look for better ways to source more used cars and create more efficient remarketing strategies, we look to Manheim,” said Chris Little, Hendrick Automotive Group’s vice president of variable operations. “Our deep collaboration and partnership is generating the type of solutions we need to grow and better compete.”

Manheim Charlotte — formerly Hendrick Chrysler Dodge Jeep RAM of Concord, which has moved to Hendrick Auto Mall Concord — hosts weekly Wednesday sales that are open to registered dealers.

Manheim Charlotte held its first grand opening sale on Jan.7 with quite a turnout. The sales was attended by nearly 600 dealers who bought 86 percent of the 508 vehicles offered for sale.

“When a key customer such as Hendrick Automotive shares its future vision and business goals with us, it allows us to explore a variety of new and different possibilities,” said Susie Heins, Manheim’s vice president of dealer sales. “Manheim Charlotte is the direct result of how deep collaboration between our companies can deliver win-win results.”