To strengthen and grow its digital offerings, Manheim announced on Monday that Nick Peluso will lead the company’s digital strategy as president of Manheim Digital Marketplace, while continuing as president of RMS Automotive.

In his dual role, the company indicated Peluso is responsible for Manheim’s digital channels, including OVE, Manheim.com and Simulcast, in addition to RMS Automotive’s global business.

“By aligning our digital resources under one proven leader, we can better ensure our clients benefit from the advantages delivered by our market-leading digital platforms,” said Grace Huang, senior vice president of inventory services for Manheim. “Nick’s deep knowledge of the ever-evolving digital marketplace makes him the ideal executive to direct our next-generation digital future.”

Reporting to Huang, Manheim highlighted Peluso will leverage his more than 30 years of automotive experience and tap the synergies between the two companies’ diverse portfolio of leading digital solutions to drive transaction velocity and efficiency. His efforts will focus on setting the industry standard by making the client experience faster, simpler and more convenient.

“I’m eager to help shape the next phase of our digital remarketing strategy, especially at a time when dealers and commercial clients increasingly rely on digital channels to conduct business anytime, anywhere,” Peluso said. “My goal is to broaden our services and deliver a suite of digital tools that advance our clients’ speed to market.”

Peluso joined Cox Automotive in 2000 as president of remarketing solutions for Manheim and soon became senior vice president of customer management for Manheim before being named president of RMS Automotive in 2014.

Prior to 2000, Peluso spent 12 years in leadership positions with ADT Automotive, including vice president of sales and marketing.