Just in time for March Madness, Manheim is launching a basketball-themed “Selling in the Zone” promotion. 

In a deal that began Monday and goes through March 29, customers are offered five “key plays” to help them market cars better and boost both buyer confidence and conversion rates. Those “plays” are depicted with basketball-themed player cards. They include:

—Condition reports
—Remote seller
—Vehicle pricing
—Setting floors
—Seller-paid post-sale inspections

“We have seen an increase in dealer inventory this year, so our focus is to help customers sell their vehicles effectively,” said Stephen Smith, senior director of customer marketing at Manheim. “As part of this promotion, we share best practices on how to help dealers increase buyer interest and confidence.

“It’s important that we make sure dealers know the right strategies to sell their vehicles. For instance, we know that vehicles with condition reports are three times more likely to be sold at auction than vehicles without CRs,” he added.  

Beyond the selling tips, the promotion also includes daily prizes and a grand-prize drawing.

Dealers are encouraged to visit www.manheimzone.com, which includes tips on how to list vehicles more efficiently, utilize CRs and PSIs effectively and additional details on starting bids and other pricing techniques.

Dealers can collect all  five cards on that site and enter to win one of the $100 daily prizes and register for the grand prize drawing. Each of the top three customers on the leaderboard at the end of the promotion will win a $1,000 prize.

Dealers buying cars via OVE.com can put in for the daily drawing of a team jersey.  Customers who buy 15 or more vehicles consigned by Avis Early Access or US Bank Upstream during the final two weeks of the campaign will receive a big-screen TV.