Manheim announced that it is hosting a grand opening of Manheim Little Rock, its first location in Arkansas, on Wednesday as part of its strategic plan to expand into underserved areas in the U.S. this year.

The company said it made the decision to open the Little Rock location after considering dealer demand in the area and distance from the company’s existing locations.

“Our goal is to quickly fill a void that has long existed in this area,” Manheim vice president of Local/Mobile Randy Beil said in a news release. “We hope to do this by focusing on the efficient processing of client vehicles in a collaborative environment that mirrors the look and feel of other traditional locations.”

In January, Manheim Little Rock hosted its inaugural sale. The event drew 260 onsite bidders and 110 online buyers to the three-lane wholesale remarketing operation.

Four full-time staff members make up the Manheim Little Rock team.

Currently, the team offers wash and vacuum services and post-sale inspections to Steve Landers Group, Everett Buick GMC and Superior Chevrolet, the three largest dealers in the area, according to Manheim.

“As we are getting to know our client’s needs, we are adjusting operations to fit the local dealer culture and provide a hometown feel while delivering Manheim’s signature brand of customer service,” Beil said.

“For example, we will begin offering free local inbound transportation to make it easier for clients to get us their vehicles as early as possible. We’re confident adjustments like this will help us gain momentum as we establish ourselves in the market.”

The Manheim Little Rock facility is located at 5809 S. University Avenue and hosts sales on Wednesdays at 1:00 p.m.

Last year, Manheim invested in three similar small-sized locations in Cleveland, Norfolk, Va., and Wichita, Kan. New locations in Des Moines, Iowa;  Lubbock, Texas; and other cities are expected to open this year.