ATLANTA -

Manheim has promoted three people with a combined 55 years of experience with the company to general manager positions.

Kevin Cook (Manheim North Carolina), Jesse Nelson (Manheim New York) and Bonnie Williams (Manheim South Houston) assumed their roles on May 2.

“These new general managers know the ins and outs of the dealer business, after serving in progressive Manheim positions for at least a decade,” Mark Ford, regional vice president for the Southeast, said in a news release. “As industry leaders, they are prepared to bring fresh, creative solutions to their clients.”

Cook joined Manheim in 2000 as a controller at Manheim Nashville. He later worked in several roles including assistant general manager and market reconditioning manager. As assistant general manager, Cook was responsible for about 300 team members for all customer-facing departments, including dealer sales and services, marketing/promotions, front office, arbitration and commercial accounts management. He was lauded for consistently growing transactions and increasing dealer revenues.
 
Nelson began his career with Manheim Tucson as the arbitration manager in 2003. After that he joined the sales team of OVE — Manheim’s 24/7 Bid or Buy Now wholesale vehicle marketplace — where he found his niche working with clients to take their wholesale strategy online. This led to additional roles of increasing responsibility within the organization throughout the West, including a stint as Manheim Tucson’s GM from 2012 to 2014. Most recently, he was the regional sales director for Manheim, where he worked to grow transactions and increase dealer revenues in the Southwest and Texas regions.

Williams joined the company in 1990 as a bookkeeper for Manheim Metro Dallas. She progressed to the role of general manager in 1999 and led the location until its consolidation in 2011. As GM, she delivered year-over-year revenue growth while improving customer service. Most recently, Williams served as senior director of transportation logistics for Ready Logistics, supporting the South territory as the business line integrated with Manheim.

“The general manager role at Manheim is critical to building relationships with dealers and identifying strategies that increase their speed to market and profitability,” said Matt Trapp, RVP, Northeast. “With the addition of Kevin, Jesse and Bonnie, we’ve rounded out our powerful team and are ready to take market operations to the next level.”