Dashing Through the Lanes, Manheim’s holiday campaign designed to increase dealer clients’ sales at the end of the year returned on Monday.

Through Dec. 23, dealers nationwide who attend Manheim’s sales in-lane or on Simulcast are registered to win daily prize package giveaways.

“As this campaign has attracted strong in-lane attendance and positive feedback in previous years, we wanted to again show our support while helping our dealer clients get a great start to the new year,” said Manheim senior director of customer marketing Lisa Farrar. “The campaign is a fun way to let them know that despite the hectic holiday season, we are here to ensure they get the inventory they need.”

According to Manheim, during previous years of Dashing Through the Lanes, dealer clients increased their year-over-year purchase volume and on average saw lane attendance grow 12 percent.

This year, the auction company partnered with Toy for Tots to incorporate a new charitable component to the campaign. Throughout the month-long event, all Manheim locations across the country will serve as a Toys for Tots drop-off location.

“The best part about Dashing Through the Lanes is the opportunity to spread goodwill and holiday cheer in the communities in which we serve,” said Farrar.