The National Auto Auction Association has teamed up with the Massachusetts Independent Automobile Dealers Association to raise money for the victims of last week’s crash at Lynnway Auto Auction and for their families, as well.

NAAA said in a statement it is donating $25,000 and helping to promote MIADA’s Go Fund Me campaign: www.gofundme.com/lynnway-tragedy.

The organizations aim to raise $100,000, the proceeds of which will be provided to the families.

“Our heartfelt thoughts and prayers go to all involved, including our NAAA member family at Lynnway,” NAAA said in the statement. “We urge all our members to please make a contribution today and share the link to the fundraising campaign with others through your social media. Thank you.”

The fatal vehicle crash at the auction in Billerica, Mass., occurred on the morning of May 3.

In a statement released that evening by the office of Middlesex District Attorney Marian Ryan, officials confirmed that three people died from a collision at the auction. 

A fourth person later died.

The DA released the names of the deceased in that statement: Brenda Lopez, 48, and Pantaleon Santos, 49, who were pronounced dead at the scene; and Leezandra Aponte, 36, who died from her injuries after being transported to a local hospital.

On Wednesday (May 10), the DA and Billerica Chief of Police said that Elliott Rowlands Jr., 50, who had remained hospitalized, died at Lahey Clinic following injuries from the crash. 

The DA’s office indicated that a male Lynnway Auto Auction employee in his 70s was driving a 2006 Jeep at 10:13 a.m. (ET) during the auction's weekly sale when the vehicle accelerated through a wall at the auction and hit multiple people. 

Along with the DA's office, the Billerica Police Department and the Massachusetts State Police CARS unit are investigating the accident. Officials do not believe it was intentional, based on a preliminary investigation.

The auction had said on its website that its May 10 sale was still being held. Lynnway was conducting a prayer service at 8:15 a.m., with the sale shortly following. The auction said on its Facebook page that it would be postponing its classic car sale (originally scheduled for May 20) until the fall.