A new auction simulcast solution has officially hit the market — and it is one that was developed by the pair of brothers who were brought in to design AuctionPipeline.com in 2005.

Auction Frontier LLC, a company founded by Scott and Brad Suchomel that focuses on online auction solutions, announced Tuesday it has launched Velocicast.

“After many years of watching auctions struggle with existing simulcast technologies, we determined that there was a need for a next-generation solution,” said Scott Suchomel, president of Auction Frontier.  “Following targeted development and extensive field testing, we are pleased to introduce Velocicast to the industry.”

Brasher’s Auto Auctions owner and director Ben Brasher had this to say of the product: “Customer feedback has been very positive. As we contemplated different simulcast options, we were introduced to Velocicast.

“It was a no-brainer for us to give it a try, and we're glad we did. We have been particularly impressed with how responsive Auction Frontier has been during the process,” he said. “They are clearly committed to making Velocicast an industry-leading simulcast product.”

According to the Velocicast website, the Suchomel brothers “were approached to design and create AuctionPipleline.com” a decade ago. Auction Pipeline was purchased by Auction Edge in 2012.

In 2010, the Suchomel brothers had begun exploring ways to create their own simulcast system, and in 2014, decided to develop it, according to the company.