Auction Simplified, a provider of online vehicle auctioning systems, has announced a new feature: high-definition multi-lane simulcast, which it says is designed for independent auctions and franchised dealer groups already holding traditional lane sale auctions.

“Up until now we focused on helping dealers start their own auction. With the addition of lane manager in March and now, HD Simulcast, we can help traditional lane auctions reach a higher standard,” Kevin Leigh, company vice president and co-founder, said during an announcement.

HD-simulcast allows buyers a clear view of vehicles in the lane. They can zoom in and see a level of detail the company said is not possible with most simulcast systems.

"We spent months perfecting the next generation simulcast, practically eliminating delays,” Leigh said. “But the most important feature is that it does not require the bidders to download complicated software. It truly is simulcast simplified.”

"With the addition of live auction and HD-simulcast software, we believe Auction Simplified can now provide every type of auto auction to our customers: Lane Sale, Simulcast, Proxy Bid, Open Bid, Silent Bid, Make an Offer, Overnight Appraisal, Broadcast Appraisal and Buy-Me-Now," said Phil Gates, chief technology officer and co-founder.