From new employees to a visit with a heavyweight boxing champion, remarketing meets rock 'n' roll this summer at ServNet auctions.

"ServNet's summer promotions have become a fixture in the industry," said Patty Stanley, ServNet president. "In June, July and August, ServNet auctions hold huge events that have a tremendous impact on the market." 

The promotions debut in Anchorage, with DAA of Alaska’s Motors and Music Sale on Wednesday, during extended daylight hours. Entertainment will include country band the Kentucky Lineman, and featured consignors include Kendall Auto Alaska, PAR North America and Worthington Ford.

Brasher's Idaho Auto Auction will hold its 15th annual Smoker Sale in Boise, Idaho on June 18-19, featuring two sales, 2,500 cars and trucks, and boxing matches of local dealers, a member of Brasher's mechanic shop staff, and others from the automotive industry.

Celebrity guest is Evander Holyfield, five-time world heavyweight champion. Following the boxing matches, auction owner Doug Brasher will host Last Man Standing, to raise money for local charities. 

"Since instituting the Last Man Standing event four years ago, we've raised more than $216,000 for local charities including the Idaho Food Bank Juvenile Diabetes Research, Boise Burnout Fund, American Indian Services and Ronald McDonald House," said Brasher. 

Rock band Cheap Trick will take the stage at DAA Northwest's 19th annual Rock & Roll Sale on July 16-17 in Spokane, Wash.

The event begins with a 1,000-unit, fleet/lease and MotorSports auction, followed by the private concert and party featuring Cheap Trick. DAA Northwest's own Greg Mahugh and Pat Simmons will open the show with their own band, local and industry favorites The Cronkites. 

Thursday's auction will bring customers back to the lanes for an additional 2,500 units and $30,000 in post-sale prizes. 

KCI Kansas City's Guitars and Cars, known as the Midwest's Biggest Auto Auction Event, will feature 2,500 units over a two-day period on August 27-28, offering thousands in post-sale prizes and a live country concert featuring four-time Academy of Country Music nominee Lee Brice.

This is KCI’s fifth Guitars and Cars sale, said Doug Doll, co-owner of KCI Kansas City. The event begins with a fleet/lease sale offering more than 500 cars, trucks and vans. That evening, the auction hosts the private party and concert, followed by the Guitars and Cars Main Event Sale on Thursday, offering more than 2,000 vehicles. Customers participating in the sale will have a chance to win part of $15,000 in post-sale prize giveaways. 

More News from ServNet Auctions 

Elsewhere, State Line Auto Auction has honored 25-year employee Durward Schwartzhoff, who manages a large part of lot operations at the auction, for his customer service expertise. By tradition at State Line, Schwartzhoff now qualifies to take a full month of vacation.

Next up, the annual Buffalo Sale at Brasher's Portland Auto Auction reported consignment of more than 1,200 vehicles, resulting in a 72-percent sale.

The auction also celebrated its 20th year of selling for Honda and Acura Remarketing.

Meanwhile, in another event, Dealers Auto Auction of the Rockies began the second quarter with a Mystery Trip Giveaway on April 24, following eight weeks of qualifying by customers, who presented their invoices each week to be entered into the drawing.

"After last year's Mystery Trip success, we decided to make this an annual promotion," said Michele Noblitt, executive vice president of DAA Rockies. "Our customers were really excited about the drawing and made sure they signed up every week." 

Winners of the trip were Angela and Jake Aragon of I-76 Auto Sales LLC; the destination was Coeur d'Alene, Idaho. 

Next at DAA Rockies is the fourth annual Live Charity Auction on June 26, following DAA’ regular sale. The charity auction benefits The Family Tree.

The charity auction will include appearances from Denver Broncos’ mascot Miles, two Denver Broncos' cheerleaders, and Miss Colorado.