Dealers in the Carolinas and Florida now have another Web-based dealer-to-dealer auction platform to choose from.

Toronto-based dealer-to-dealer auction provider TradeRev announced Monday the company is expanding into these areas.

Since KAR Auction Services business unit ADESA acquired a 50-percent stake in TradeRev last August, the company has been planning expansion into the U.S. TradeRev is already widely used in Canada.

TradeRev president and co-founder Mark Endras, said, “The Carolinas and central Florida are an ideal starting point because these states have a high concentration of car dealers. We see them using TradeRev as a tool to increase their profitability with a quicker, easier and more transparent process than traditional appraisal systems.

“Entering these two markets gives us the perfect opportunity to share our unmatched, innovative technology with a greater dealer market as we continue to grow across the U.S,” he continued.

For those unfamiliar with the tool, TradeRev is a vehicle appraisal and auctions system that allows dealers to launch live, one-hour, dealer-to-dealer auctions. And U.S. dealers are already showing their support for the tool.

“TradeRev is a convenient, cost-effective solution for our local dealership,” said Chet Jennings, wholesale manager at Wesley Chapel, Fla.-based Wesley Chapel Nissan. “I have been pleased with the offers we’ve received for our inventory listed on TradeRev, and I appreciate the cost savings with no transport costs or reconditioning needed on our trades.”

And Jeff Belsky, general manager at Spartanburg, S.C.-based Benson Hyundai, also expressed his enthusiasm for the tool.

“Managing the trade-in process and moving wholesale vehicles quickly and cost efficiently can be a challenge for any dealership, but TradeRev’s platform has greatly enhanced the way our dealership does it,” said Belsky. “By providing real-time pricing, direct access to buyers both here locally and across the country, and taking care of transportation all in the same platform, TradeRev has helped us to become more effective and profitable.”

For more information, see  traderev.com.