FORT WORTH, Texas –

Windsor Remarketing officially has a new name. After its president, Scott France, acquired the company from the Windsor Group, the firm is now known as Caprock Auto Remarketing.

Officials explained that the day-to-day team is intact, “so nothing has truly changed but the name.”

Caprock aims to help auto lenders, banks, credit unions, dealer groups and investors remarket repossessed vehicles in a quick and effective manner, the company said.

“The word 'caprock' offers a clear illustration of who our company is and what we deliver to clients," stated Scott France, president of Caprock Auto Remarketing.

“In nature, when erosion takes place and the earth washes away, the caprock is left standing. Like the resilient caprock, our team has worked for decades in the auto loan servicing and remarketing industry. We are here to stay,” added France, who is also a former executive at Triad Financial, AmeriCredit and World Omni.

Explaining the change in more detail, the company said its operational processes won’t change. However, Caprock emphasized that it is “implementing several technology improvements, including online remarketing assignments and online updates for customers.”