Up and running for about a week, and Tim Zierden said ADESA/OPENLANE management is seeing hundreds of dealers leverage the new single sign-on function for ADESA.com, uniting the companies.

While the senior vice president of dealer sales and services for ADESA/OPENLANE said the single sign-on tends to be more for buyers looking for inventory, he also told the industry more is coming quickly.

“In the coming months, you will see us continue to enhance the integration from ADESA to OPENLANE. You will start to see inventory moving between platforms,” Zierden pointed out to Auto Remarketing Thursday.

Upon first using the sign-on to go to the OPENLANE platform, the site will confirm you have an account. However, it will only do this once.

“Facilitating easier access to an even larger pool of inventory is just the beginning,” stated ADESA president and chief executive officer Tom Caruso, when the announcement came out Thursday. “ADESA and OPENLANE will continue to work together to build services that benefit our customers and provide end-to-end remarketing solutions for our industry.”

ADESA acquired OPENLANE in August and now offers a single sign-on function on ADESA.com, which is the feature that allows the website visitor to see the inventories of both companies.

Officials stressed though that customers are required to have a current ADESA.com account and a current OPENLANE.com account.

“Our businesses really complement each other,” said OPENLANE president and CEO Peter Kelly. “Partnering our online offerings with physical auction locations positions us to deliver a more robust marketplace for our customers, not to mention the added convenience and enhanced services they’ll enjoy from a single sign-on for both websites.”

For more information or to create an OPENLANE.com account, OPENLANE can be reached at (866)-969-0321 or by email at dealer_info@openlane.com.