Wednesday, Jan. 21, 2015, 04:57 PM UPDATED 1:36 PMBy Auto Remarketing Staff
AUSTIN, Texas -
Volkswagen of America has chosen CarStory to offer reports to its national dealer body that are designed to educate VW customers and make purchase decision-making smoother.
These CarStory Market Reports will introduce VW’s WorldAuto CPO vehicles to potential customers earlier on in the car-shopping process. And by sharing analytics that showcase “each vehicle’s unique story,” these reports can help foster great consumer confidence.
VW dealerships can get these reports, customized for the WorldAuto program, for free on all pre-owned, certified pre-owned and Qualified Pre-Owned vehicles.
VW dealers can sign up for CarStory here.
Michael Ashton, senior manager of CPO and used-car operations at Volkswagen said: “Our mission is to create advantages for our dealer network that drive traffic. The CarStory Market Report does just that by providing the right type of vehicle analytics for consumers to educate themselves on the perfect Volkswagen vehicle earlier in the purchasing process.”
John Price — who is chief executive officer at Vast, the parent company to CarStory — added: “We are excited to show how CarStory can help Volkswagen build customers for life by enhancing the car buying experience with our unique market insights.”
Offering the dealer angle, Josh lever, the general manager of Platinum Volkswagen in New York, said: “The key to selling a certified vehicle is to educate the consumer on the program benefits and peace of mind that come with CPO.
“The detailed dealership inspection, limited warranty, roadside assistance — all of these CPO features, when coupled with the CarStory Market Report, quickly demonstrate the value of a vehicle and the entire CPO program,” he added.