DRIVIN, a service for dealers that utilizes data to help sell, source, acquire and deliver quality used vehicles for its partners, announced on Thursday that it has raised an additional $7.5 million in equity capital.

Launched in mid-2015, the Chicago-based automotive start-up has now raised a total of $17.5 million in funding.  The latest round was led by Columbus Nova Technology Partners and Lightbank.

Executives explained the investment will help DRIVIN continue the aggressive expansion of both its products and dealer partners, as the company focuses on disrupting one of the largest industries in the U.S. economy.

“DRIVIN is the first-of-its-kind to supply unique information and true marketplace buying power to its dealers when trading used cars,” said Eric Lefkofsky, initial investor and chairman of the board.

“The company focuses on data-driven technology, proprietary inventory analysis, and personalized and experienced customer service,” Lefkofsky continued. “These strategies help dealers more efficiently buy and sell vehicles to create their optimal lot and quickly increase profitability.”

DRIVIN currently works with more than 500 buying dealer partners nationwide and sources inventory from more than 25,000 dealer rooftops. With the many technological advancements happening on the consumer side of automotive in the last three years, DRIVIN is focused on helping dealers be more strategic about the inventory on their lots.

“We feel extremely fortunate to have the support and guidance of our investors and board as DRIVIN continues to deliver valuable, differentiated services to our dealer partners," said Kayne Grau, co-founder and chief executive officer.

“By combining data and technology with human capital, we are uniquely positioned to change the way dealers move metal on their lots — first helping them sell aged inventory and then helping them replace those units with strategically selected vehicles that meet the needs of their target audience and their dealership brand position,” Grau went on to say.

For more information on DRIVIN, visit www.drivindealer.com.