PARK RIDGE, N.J. -

A possible catalyst for the off-rental wholesale churn, Hertz Corp. and AAA expanded their ongoing exclusive partnership to provide both Dollar Rent A Car and Thrifty Car Rental rentals to AAA's more than 53 million members.

As part of the agreement, officials highlighted AAA members will now receive a discount on value brands Dollar and Thrifty car rental and in-car GPS product. Hertz completed its acquisition of Dollar Thrifty Automotive Group last November. 

“AAA is an integral part of the travel experience and we're proud to offer AAA members discounted rates on rental cars through Dollar and Thrifty,” said Mark Frissora, Hertz chairman and chief executive officer.  “We’ve enjoyed a long and successful partnership with AAA, and this extension will provide price-sensitive travelers an expanded car rental offering when renting through AAA. The addition of Dollar and Thrifty to our AAA program is also a key element of our integration strategy to generate partnership-driven revenue synergies with our new brands.”

Marshall Doney, senior executive vice president and chief operating officer of AAA, added, “As the exclusive car rental partner of AAA for two decades, Hertz has provided members with outstanding customer service, reliability and unique benefits.

“We are pleased to announce that we have expanded our partnership to include Dollar and Thrifty rentals to provide AAA members with more options at the car rental counter and additional opportunities to take advantage of exclusive benefits and savings,” Doney went on to say. “This agreement demonstrates AAA's commitment to providing our 53 million members with valuable benefits, great value and superior customer care.”

The organizations called the addition of Dollar and Thrifty to AAA’s portfolio of car rental providers is a “natural evolution” of Hertz’s partnership with AAA. 

Affiliating for more than 35 years, Hertz has been AAA's exclusive car rental partner for 20 years.

The association provides car rental benefits to AAA members in the United States and CAA members in Canada. With the expanded relationship, AAA members now enjoy a suite of value added products and services, including guaranteed best rate availability and NeverLost GPS and SIRIUS XM Satellite Radio discounts, and no charge for additional qualified AAA drivers, when renting with Hertz. 

Price sensitive travelers can now avail themselves to discounted rates when booking with Dollar or Thrifty as well as discounts on each company's in-car GPS system.

“AAA is an important part of the travel experience, especially when traveling by car, and we're excited to be joining the AAA family of service providers,” said Charles Coniglio, vice president of marketing for Hertz.  “By partnering with AAA, Dollar Thrifty will be able to offer value-conscious members discounted rates, a benefit we're confident AAA members will enjoy.”

AAA operates one of the largest leisure travel agency networks in North America and has unique relationships with the world’s most trusted travel providers, allowing AAA to offer exclusive deals and perks not available elsewhere.

AAA travel agency services are available to both members and non-members, although members enjoy access to special incentives and rewards.

To make reservations or for more information, customers can contact their local AAA travel agent, visit www.AAA.com/travel.

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