LAKE SUCCESS, N.Y. — DealerTrack will host a free Webinar for dealers covering compliance and online marketing strategies on Jan. 20.

The online seminar will highlight best practices for developing a program to minimize identity theft and compliance risks that can arise whenever dealers take credit applications, whether online or on-location.

Some of the topics will include:

—On a daily basis, dealers receive leads through their Web site and third-party sources. How can you ensure these prospects are who they claim to be?

—As you work the deal through the credit application process, what are the details required to sufficiently validate the prospect's credentials?

—What is expected under federal and state regulations in terms of training your staff to spot identity theft and comply with the FTC Red Flag Rule?

Basically, this Webinar is designed to help dealers develop a program to detect and respond to possible identity thieves, as well as update procedures on a consistent basis.

"The Webinar will include an introduction to the DealerTrack Compliance Solution, which provides guidance and tools to help dealerships prepare and implement a complete compliance program," officials indicated.

The event will be held Jan. 20 at 2 p.m. (EST) 11 a.m. (PST).

To participate in the Webinar, reserve space via https://www1.gotomeeting.com/register/185314913. Or call (888) 727-1790.