LotLinx executive chairman Len Short joins the show to discuss the company’s new Vincensus report, a new monthly and quarterly analysis that shares real-time vehicle inventory data and insights.

“Data is the key to your future. It’s the key to your competitiveness,” Short said.

“Dealers are waking up to this and building their own CDPs,” he said, referring to customer data platforms. “They know that they need to leverage their proprietary data smartly.”

Listen to the full episode to hear more from Short about what the data can tell dealers about their own lots and the big-picture trends he’s watching from the report.