When you interact with a website that utilizes our services or make a purchase we collect personal and technical information about you, your visit and your recent purchases. This may include email address, name, address, mobile, home and work phone numbers, gender, date of birth, order information, product interests, content topic interests, loyalty information, customer number, etc. in addition to information about your visit such as IP Address, operating system, location information and other device information. We may record additional information about your visit including the pages you viewed on the site/s, products you browsed or placed in an online shopping cart as well as any content pages you have viewed. We collect this information about you and your preferences to create a profile of your interests and to serve you personalized content on websites and/or via personalized marketing promotions that we believe may be of interest to you. In some cases, we may automatically enroll you in marketing campaigns based on your product interests or past purchases.
You may optionally disclose additional personal information about yourself inside of a preference center or as part of a contest or sweepstakes. By providing this additional personal information you authorize us to use this information in connection with personalized marketing promotions and interest-based advertising.
You may optionally rate or review a product by entering your email, a star rating, and short text. By providing your review you authorize us to disclose your endorsement to other shoppers interested in that product.
In some cases, we use retargeting cookies and allow 3rd party service providers to provide interest-based advertisements to you on other websites.
If you use our service to pass a message along to a friend we may use their name and email address to deliver a one-time email message to them.
Collection of Data
Our site uses technologies of third-party partners [such as NextRoll] to help us recognize your device and understand how you use our site(s) so that we can improve our services to reflect your interests and serve you advertisements about the products and/or services that are likely to be of more interest to you. Specifically, [NextRoll/these partners] collect information about your activity on our site(s) to enable us to:
- measure and analyze traffic and browsing activity on our site(s);
- show advertisements for our products and/or services to you on third-party sites;
- measure and analyze the performance of our advertising campaigns;
We may share data, such as hashed email derived from emails or other online identifiers collected on our site(s) with [NextRoll/ our advertising partners]. This allows our partners to recognize and deliver you ads across devices and browsers. To read more about the technologies used by [NextRoll/our partner] and their cross device capabilities please refer to NextRoll’s Privacy Notice.