The American International Automobile Dealers Association (AIADA) and Protective Asset Protection made it official this week.

AIADA announced a new sponsorship agreement with Protective as the official vehicle service contract (VSC) provider sponsor for the association.

The sponsorship connects Protective’s F&I products and dealer support services with AIADA’s network of more than 9,400 international nameplate franchised dealers across the United States.

Through this sponsorship, AIADA members will gain streamlined access to Protective’s portfolio of vehicle service contracts, enabling dealers to offer customers comprehensive coverage options and strengthen their F&I offerings.

Protective brings decades of experience serving automotive dealers nationwide and is recognized for its commitment to dealer profitability, compliance, and customer satisfaction.

“We are pleased to welcome Protective Asset Protection as our official vehicle service contract sponsor,” AIADA president and CEO Cody Lusk said in a news release from Protective. “Our members represent some of the most dynamic dealerships in the country, and they deserve access to best-in-class solutions that help them serve their customers and grow their businesses.

“Protective’s reputation for quality products and dedicated dealer support makes this a natural fit for our association, and we look forward to the value this alliance will deliver to our members across the country,” Lusk continued.

As part of the sponsorship, Protective will be featured prominently at AIADA events and through the association’s member communications, providing dealers with direct access to Protective’s team and resources.

According to the news release, the relationship also includes opportunities for ongoing educational content, including articles and webinar programming designed to help AIADA members maximize the value of their F&I programs.

“We are honored to be named the official VSC sponsor of AIADA,” said Rick Kurtz, senior vice president and chief distribution officer for Protective Asset Protection. “AIADA represents a premier network of successful nameplate dealers who are deeply committed to their customers and their communities. This partnership gives us the opportunity to showcase what Protective has to offer to AIADA members.

“AIADA’s advocacy work on behalf of its members is invaluable, and we are proud to stand alongside an organization that fights so hard for the dealers it represents. We look forward to supporting AIADA members with the tools, resources, and vehicle service contract solutions they need to thrive,” Kurtz went on to say.