Coinciding with maintaining profitability since going private in January, TrueCar has landed newest credit union partners, including one that’s considered the second-largest credit union in the U.S.

Linking with TrueCar as partners are State Employees’ Credit Union (SECU), which has more than $60 billion in assets, and Affinity Federal Credit Union, which has $4.35 billion in assets.

To date, TrueCar has more than 80 credit union partners, including TrueCar’s strategic partner PenFed Credit Union.

In addition to SECU and Affinity Federal Credit Union, the following credit union partners have worked alongside TrueCar to help guide its credit union program over the last six months:

—BCU, a not-for-profit full-service, federally insured financial institution backed by the National Credit Union Administration (NCUA), serving over 370,000 members with $6.5 billion in assets.

—Tower Federal Credit Union, a large member-owned, non-profit financial institution serving over 220,000 members worldwide with more than $5 billion in assets.

—Consumers Credit Union (CCU), a not-for-profit financial cooperative with approximately $4.6 billion in assets and more than 287,000 members.

TrueCar’s collaboration with credit union partners has helped boost the company’s enhancements of its auto-buying program to better serve members and financial institutions.

As a result, credit union members can save up to approximately 9% off MSRP on new-vehicle purchases through participating programs with TrueCar, depending on the vehicle and available incentives.

Fueled in part by its growing credit union footprint, TrueCar highlighted its management team has revitalized the business since the take-private transaction. The company said it has sharpened its strategic focus, enhanced execution, and expanded key auto buying partnerships.

TrueCar added its successful turnaround also includes sustained profitability, renewed business momentum, and a commitment to full compliance with Federal Trade Commission and state regulations.

“We have completed our financial turnaround and are mid-river on a major product revamp,” TrueCar founder and CEO Scott Painter said in a news release. “TrueCar gives consumers an upfront price they can transact on, delivers buyers who are prepared to purchase to dealers, and enables credit unions and other partners to offer more benefits to their members.

“With TrueCar, consumers save time and money, dealers sell more vehicles, and our partners deepen the value they provide to their members,” Painter added.

TrueCar also mentioned that it is reinvesting its positive cash flow into more technology and products, as well as improved a consumer experience.

The company said the changes are already producing stronger results for consumers, dealers and affinity partners with increased vehicle transactions through the TrueCar platform.

Furthermore, the company’s technology teams are deploying AI, shortening development cycles, and releasing software updates with ongoing enhancements to the platform’s speed, design, and functionality.

And one of the main beneficiaries of all those efforts appears to be credit unions.

TrueCar’s marketplace looks to connect consumers with a nationwide network of approximately 8,000 dealers, which have a broad inventory.

“Participating credit unions can unlock potential savings for its members through the TrueCar platform,” the company said. “Once a member’s eligibility is verified, participating dealers provide that member with a personalized offer on a specific vehicle. The offer is private, available for a limited period, and priced below the dealer’s publicly advertised price. This gives the credit union member additional savings opportunities.

“The program extends the trust, service and financial guidance credit unions offer into one of their members’ largest purchases to provide a faster and clearer path through vehicle selection, financing, and purchase,” TrueCar went on to say, adding that it wants to “create a streamlined experience that reduces the traditionally time-consuming purchasing process from hours to minutes.”