As one company exited auto refinancing, another is rolling out its offering, at least for credit unions.

Last week, Origence, a provider of lending technology for credit unions, last week announced a new auto refinance solution built to help credit unions capture more contract opportunities and grow relationships with their members.

According to a news release, the solution was deployed with 47 credit union clients under FI Connect, Origence’s nationwide licensed finance company, using its new refinance brand Hello Refi.

The development surfaced immediately after iLending said it was suspending refinancing activities with new customers.

Origence highlighted Hello Refi can reach consumers who are shopping to lower their auto payment and connects those loans to credit unions, adding volume without asking credit unions to build a consumer refinance operation of their own.

“In today’s economic environment Hello Refi is positioned to help the American consumer find extra dollars to make ends meet,” Origence said in the news release.

The solution is designed to be an additive to the refinance partnerships Origence already supports.

Origence has already been integrated with a range of refinance providers and brokers whose credit union clients continue to see strong results, and it will keep partnering with and integrating those providers.

The company acknowledged many credit unions work with more than one refinance partner to reach different segments and capture more volume. Hello Refi can give credit unions a new option within that mix, not a replacement for it.

Origence said it will share more details about how more credit unions can engage with the solution in the months ahead.

“Our job is to help credit unions capture more loans, more efficiently, with a great experience for the member, and to meet consumers in the channels where those loans are happening,” Origence president and CEO Tony Boutelle said in the news release.

“Auto refinance is one of those channels. About 111,000 consumers refinanced their auto loans in the first quarter of this year, nearly double the number two years earlier, and credit unions have grown to the largest share of that market. This solution gives credit unions a stronger, more direct way to compete for those loans,” Boutelle continued.

Beyond direct-to-consumer marketing, Origence mentioned the new division will also work with credit unions to identify refinance opportunities within their existing membership, helping credit unions deepen relationships and capture lending they might otherwise lose to outside lenders.

Origence plans to validate and refine that approach through market research as the division scales.

Chris Brown, Origence’s senior vice president of operations and lending support, will lead the new refinance business.

“Too many people assume the loan they started with is the best deal they’ll ever get,” Brown said. “This solution exists to help consumers who are overpaying save real money, guided by a dedicated loan consultant who is on their side, while giving credit unions a direct path to those loans.”