CARY, N.C. -

Like sister publications within Cherokee Automotive Group, SubPrime Auto Finance News is leveraging a new website into more opportunities to distribute content, enhance branding for advertisers and broaden social media popularity.

With the launch of this new website, SubPrime Auto Finance News is increasing its commitment to serving our audiences — both with editorial content and with advertising that fits their needs.

“The website will be a great resource for news, information, market analysis and intelligence for the industry.  As our editorial team keeps tabs on the markets and the drivers of the automotive economy, respected contributors will add their knowledge and expertise to the mix of content and information,” said Bill Zadeits, publisher of SubPrime Auto Finance News.

“We are excited about this new information portal and will work to incorporate the top companies, executives, dealers, associations and service providers within the vehicle finance industry to bring them the most important news and relevant information for the industry,” he continued.

And as our print version of SubPrime Auto Finance News is published, the website will make it easier to subscribe to the magazine and e-newsletter.

The website has mobile capabilities, as well, for our readers on-the-go.

It is easy to get to other news from the SubPrime page with the global navigation to other Cherokee Automotive Group publications, including Auto Remarketing, Auto Remarketing Canada and the new Buy-Here, Pay-Here Report.

The new website also allows for new advertising opportunities for interested companies.

Within days of the publication’s new site coming online this week, SubPrime Auto Finance News surpassed 2,000 members on its LinkedIn page, which houses a wide array of dealership F&I managers, finance company executives and legal practitioners.

“SubPrime Auto Finance News’ growth on LinkedIn reflects the increasing importance and utility of social media in the business and publishing environments. Social media outlets allow Cherokee Automotive Group and our media properties to connect quicker to many, many people who wouldn’t normally be interacting with our media, events — and importantly — our advertisers,” Zadeits said.

Besides the new website, SubPrime Auto Finance News can be found on LinkedIn as well as Twitter.