CARMEL, Ind. –

PAR North America chose an executive with almost two decades of industry experience to be its vice president of sales and client relations.

According to a news release distributed on Thursday, the business unit of KAR Global announced the appointment of Ryan Hawley, who will lead a fast-growing team of sales professionals and liaise with clients across the country.

“Ryan brings a wealth of experience to this role and we are excited to see where his leadership takes the sales team,” PAR president Lisa Scott said in the news release.

“We are confident his experience with customers will promote focused relationships while ensuring phenomenal client experiences to achieve and maintain a competitive advantage,” Scott continued.

As vice president of sales and client relations, the company indicated Hawley will focus on connecting PAR customers with the right solutions at the right time to best meet their needs, and on communicating PAR’s upcoming product pipeline.

Hawley will also be charged with ensuring an exceptional customer experience, providing an opportunity for clients to share feedback on their priorities, pain points and ideas.

Prior to joining PAR, Hawley spent the last four years in vice president roles in the SaaS, automotive fintech and commercial lending fintech spaces. He brings more than 18 years of experience in team building, leadership development and relationship management to his new role.

“I’m thrilled to join PAR — a well-known leader and innovator in the industry,” Hawley said. “I cannot wait to build upon the strong foundation already set with the sales and client teams nationwide and look forward to collaborating with our clients to meet and exceed their goals.”