EDITOR’S NOTE: This story is part of the of the May edition of Auto Remarketing, which will focus entirely on a new special feature: Who to Watch.

This special feature will recognize auto industry executives and companies — selected by Cherokee Media Group’s senior editors — who are significantly shaping the future of the used-car industry. This is not an awards issue, but rather a collection of special features on leading companies and executives from retail, remarketing, auto finance, loss mitigation, and investor segments of the industry.

Yes, there have been significant changes made at the Consumer Financial Protection Bureau and the Federal Trade Commission since President Trump began his second term in January.

But that doesn’t mean Rachael George doesn’t have any work to do.

George currently is a financial services risk management consulting manager at EY, handling a variety of compliance tasks for clients.

Before joining EY almost three years ago, George spent more than five years in automotive compliance at Ally Financial.

George answered a few questions from Cherokee Media Group about her current role and how the compliance world might unfold, touching on topics such as transparency in the financing process and the importance of team efforts in maintaining adherence to state and federal regulations.

NZ: What elements about automotive financing and retailing interest you?

RG: The evolving landscape of consumer preferences, especially with the rise of electric vehicles and digital retailing, presents exciting opportunities for innovation in auto financing solutions. I find it fascinating how technology is reshaping the way consumers engage with dealerships and financial institutions, making the purchasing process more seamless and efficient. I’m also passionate about the importance of risk management in automotive financing. Understanding applicable regulatory requirements and developing strategies to mitigate risks are crucial for both lenders and consumers. I also appreciate the role of auto financing in making vehicles more accessible to a broader audience, allowing consumers to achieve their mobility needs.

NZ: What are your primary responsibilities in your current role with EY?

I am aligned to EY’s compliance consulting practice within financial services risk management. I support EY’s broader auto, captive, and equipment finance practice by serving as a co-lead for the risk and compliance offering, providing subject matter guidance and support on a variety of compliance & regulatory topics across client engagements

NZ: How team-oriented is both your division at EY as well as the automotive industry in general?

RG: At EY, collaboration is a core value, and teams are often formed across various functions to leverage diverse expertise. This collaborative approach not only enhances problem-solving but also fosters innovation, as team members bring different perspectives and skills to the table. I have experienced first-hand how working closely with colleagues from different backgrounds can lead to more comprehensive solutions for our clients.  In the automotive industry, teamwork is equally essential. The complexity of automotive financing and retailing requires coordination among various stakeholders, including manufacturers, dealerships, financial institutions, and regulatory agencies. Successful projects depend on effective communication and collaboration across these entities. I appreciate how the industry emphasizes building strong relationships, as this teamwork ultimately leads to better customer experiences and more efficient operations.

NZ: What challenges remain in automotive financing and retailing that you would like to be a part of solving?

RG: One significant challenge is the need for greater transparency and trust in the financing process. Many consumers find automotive financing complex and overwhelming, which can lead to confusion and dissatisfaction. As the regulatory landscape continues to evolve, we’ve seen shifting regulatory expectations that signal an emphasis on transparency and fairness for consumers.  It is essential for financial institutions and dealerships to understand their federal and state regulatory obligations and remain compliant while still providing competitive financing solutions.  I’d like to be involved in developing strategies for clients that not only meet regulatory requirements but also promote the development of more seamless operations for both lenders and consumers.

NZ: How excited are you about the future of EY and automotive retailing and financing?

RG: I am extremely excited about the future of EY and the automotive retailing and financing sectors. EY’s commitment to innovation and its strategic focus on leveraging technology to enhance client services align well with the transformative changes happening in the automotive industry. The integration of advanced analytics, artificial intelligence, and customer-centric platforms is revolutionizing how businesses operate and engage with consumers. I am particularly excited about EY’s potential to play a pivotal role in helping clients navigate these changes, optimize their operations, and enhance customer experiences.