As the captive finance company put it: “Things are about to get reels good, reels fast.”

In a move meant to help its franchised dealerships, too, Toyota Financial Services  said it is “flipping the script” on auto finance storytelling with the launch of its brand-new Instagram channel, which is designed to be a fresh, immersive, and unexpected take on the digital customer experience.

And through Toyota Social Publishing, Toyota dealers can now opt in — at no cost —to receive ready-to-post TFS social content that can be customized and shared directly on dealership feeds.

“This powerful tool ensures that TFS storytelling extends beyond a single channel — becoming part of the larger Toyota ecosystem,” the captive said in a news release.

With Instagram’s creative tools, TFS is embracing a new era of brand engagement that goes beyond the expected. Here what’s ahead from the captive:

—Reels that feel more like entertainment than education, but deliver both

—Videos that help viewers de-stress while learning about lease-end options

—Content that turns financial terminology into a sensory experience

—Tutorials that unfold the benefits of smart auto financing

“At TFS, we’re not just talking at our audience—we’re immersing them in unexpected, unforgettable experiences,” the company said.

“The expansion to Instagram — alongside our existing TFS Facebook presence — amplifies our ability to connect with a younger, more engaged audience looking for brands that inform, entertain, and inspire,” the company went on to say.