TruDecision chief executive officer Daniel Parry detailed an executive promotion and an industry partnership late last week.

On the personnel front, Parry revealed via social media that David Knightly has moved from chief revenue officer to chief operating officer of the credit risk analytic solutions provider.

Parry also highlighted TruDecision has entered into a partnership with Odessa Technologies, a leading global provider of asset finance software to deliver an integrated artificial intelligence-based solutions platform through an existing loan origination system.

Parry called Knightly “a critical member of our team” since joining TruDecision in 2020 after having been with Capital One Auto Finance, GM Financial, Exeter Finance, United Auto Credit, Innovate Auto Finance and Platinum Auto Finance

“He has been deeply involved in nearly every aspect of client implementation, marketing and integration on a daily basis,” Parry said about Knightly on social media. “His experience as a chief operating officer at two auto lenders, as well as his nearly 30 years in operations as a lender, has made him an invaluable resource to our company as well as the clients he works with to ensure success.”

Meanwhile, Parry, Knightly and TruDecision now have a working arrangement with Odessa.

Through this relationship, Odessa customers will have access to TruDecision’s analytics capabilities that can enable lenders to automate and improve critical processes like risk mitigation, credit scoring and decisioning, collections, and cross-marketing.

Based in Irving, Texas, TruDecision serves a variety of lenders, including banks, credit unions, and finance companies. Its solutions are applied in multiple lending sectors, such as automobile, motorcycle, powersports, and personal loans. The company serves lenders in both the United States and Canada and offers customers a unique ‘analytics-as-a-service’ model that enables lenders to use TruDecision on a pay-per-use basis.

Key features in the partnership will be an underwriter designed flow for the credit report in addition to a customizable attribute suite that allows lenders to automate credit policy.

As a multi-asset, multi-product platform that can support both traditional auto finance and alternative lending structures such as usage-based lending, subscriptions, fleet, as-a-service, and fractional ownership, Odessa Auto can enable lenders to bring new offerings to market through self-service configuration tools.

“Odessa Auto was designed with the end user and their clients in mind, driven by a team of veteran auto finance professionals who bring firsthand industry insight to every decision” Odessa executive vice president of auto finance Bob Johnson said in a news release. “We’ve been intentional about integrating our solution with partners that are not generalists, but true product leaders with deep roots in auto lending.

“This makes an integration with TruDecision a perfect strategic fit, as they not only have the cutting-edge analytic solutions lenders demand, but they have deep operational experience as long-time lenders in the auto finance industry,” Johnson continued.

Parry offered similar sentiments.

“We are very pleased to be moving forward with Odessa, as they share a passion with us to drive bottom-line results for each of their lender clients,” Parry said in the news release. “Bob and his team know that while sophistication is key, the end result must be a product offering that brings success to the lender in the form of efficiency, automation, cost-reduction and yield optimization while simultaneously delivering top service to their dealer customers.”