Car IQ Pay broadens merchant network through partnership with EG America
Image courtesy of Car IQ.
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Car IQ, a provider of vehicle-based payment technology, announced on Wednesday that Car IQ Pay is now accepted at more than 1,400 EG America fueling locations nationwide, including Cumberland Farms and nine other convenience store brands.
This partnership expands Car IQ’s rapidly growing merchant network and enables fleets to make secure, cardless payments directly from the vehicle, eliminating the need for fuel cards or manual data entry.
Through this collaboration, EG America becomes the latest major fuel brand to integrate Car IQ’s advanced vehicle payment platform, allowing commercial fleet vehicles to authenticate and complete transactions automatically.
Car IQ said this payments innovation can help fleets reduce fraud, simplify accounting, and enhance control over fueling expenses while providing a faster, frictionless experience for drivers.
“Connected, vehicle-initiated payments are setting a new standard for how fleets transact,” Car IQ chief payments officer Khalid El-Awady said. “With the addition of EG America’s fueling network, we’re expanding access to cardless payments that offer greater security and control. The enhanced data we deliver to partners like EG provides deep context around each transaction and a unique understanding of their customers.”
EG America also operates Certified Oil, Fastrac, Kwik Shop, Loaf ‘N Jug, Minit Mart, Quik Stop, Sprint Food Stores, Tom Thumb, and Turkey Hill convenience stores.
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“Car IQ partnership marks a pivotal evolution in how fleets interact with EG America and manage their fueling needs,” said Dave Masuret, chief fuels officer for EG America. “This technology is truly vehicle-native — delivering cardless, telematics-verified fuel payments that cut fraud, speed checkout, and centralize spend control today, with a path to extend into maintenance, parking, and EV charging for fleet commerce next.”
Car IQ Pay can connect vehicles directly to merchants, allowing secure transactions for fuel, tolls, parking, and other services without physical cards. Fleet managers can gain:
—Instant control: Add or remove drivers instantly—no cards or PINs to manage
—Real-time oversight: View all transactions across the fleet from a unified dashboard
—Reduced fraud exposure: Each transaction is authenticated by vehicle and geolocation
—Marketing Advantage: Merchants gain a direct digital relationship with fleet customers.
“With EG America now part of the Car IQ Pay network, the company’s fleet operators gain broader fueling access, improved visibility, and an advanced digital payment solution designed to keep operations moving efficiently and securely,” the company said.
Learn more about Car IQ Pay at www.cariqpay.com and learn more about EG America at www.eg-america.com.