Lyft brings its Round Up & Donate charitable initiative to Quebec
Chief policy officer Jerry Golden (top, fourth from right) and members of Lyft’s Montreal team celebrate the launch of the Round Up & Donate program in Quebec with Centraide of Greater Montréal’s Raphaël Richard (top, fourth from left). Photo courtesy of CNW Group/Lyft.
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Lyft might be a newcomer to Quebec, but it’s eager to pitch in and help local communities in its new neighborhood.
The ride-sharing company, which began operating in the province in June, said its Round Up & Donate program is now live in Quebec, allowing riders to support local causes by rounding up their fare to the nearest dollar and donating the difference to a Quebec charitable organization.
In a news release, Lyft said the initiative — part of its commitment to “forge lasting bonds through community partnerships — will begin with options to contribute to three local charities: Centraide of Greater Montréal, La rue des Femmes and Maison du Père.
Lyft is jump-starting the effort with $10,000 donations to each of the participating nonprofit organizations.
Centraide of Greater Montréal raises and distributes funds to support more than 350 community agencies, supporting vulnerable populations through programs focused on food security, housing, education, youth support and mental health.
La rue des Femmes provides shelter, care and long-term healing services for women experiencing homelessness through its relational health approach, offering emergency housing, psychological support and reintegration programs.
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Maison du Père serves unhoused men in Montreal with emergency shelter, meals, health care, addiction support, reintegration services, permanent supportive housing and specialized care for older men experiencing chronic homelessness.
“Through Lyft’s Round Up & Donate program, riders can make a tangible difference in the lives of men experiencing homelessness, helping them regain stability, health and hope,” Fondation de la Maison du Père executive director Lizette Flores said. “This partnership demonstrates how innovation and compassion can move our society forward, one ride at a time.”
Since Lyft launched its Round Up & Donate initiative in 2017, riders have donated more than $42 million to causes in communities in the U.S. and Canada, the company said, with more than 100 million donations averaging 38 cents each.
“Serving and connecting communities means showing up with more than just rides — it means showing up with heart,” Lyft chief policy officer Jerry Golden said. “Through Round Up & Donate, riders can turn spare change from every trip into meaningful support for Quebec organizations combating poverty and homelessness.”
