Big Time Advertising founder and CEO Terry MacCauley shared 100 potential resolutions dealers could implement this year.

Before operators who might already have felt overwhelmed to start 2026, MacCauley explained that he doesn’t expect dealers to put all 100 in motion. But the expert who is part of BHPH United touched on topics such as leadership, marketing, sales and operations, as well as technology.

“A new year does not fix broken processes, weak follow-up, inconsistent leadership, or underperforming marketing. What a new year provides is clarity and a decision point,” MacCauley wrote.

“As the automotive industry continues to tighten, the gap between average dealers and disciplined dealers will widen,” he continued. “The dealers who win in 2026 will not be chasing shortcuts or copying tactics from other markets. They will be the ones who commit to fundamentals, accountability, and execution.

“This list is not about doing everything. It is about doing the right things consistently,” MacCauley went on to note.

Among some of the potential resolutions included in MacCauley’s list are:

—Clearly define roles and responsibilities for every position

—Audit the entire customer journey from first click to delivery

—Train salespeople to listen before presenting

—Hold vendors accountable to real outcomes

—Use automation to assist, not replace, people

“You do not need to adopt all 100 resolutions,” MacCauley reiterated. “Choose the ones that hit closest to home. If one makes you uncomfortable, that is usually the one worth addressing first.

He added, “2026 will not reward effort alone. It will reward discipline, clarity, and execution.”