Doug Marohn is back in a familiar role as a chief executive officer.

The auto-finance executive who has been CEO of Nicholas Financial and Metrolina Credit Co., now is leading 1803 Capital, which does business as Edge Financial Services.

Marohn’s appointment was effective immediately and he’s also been appointed as a member of the company’s board of directors.

Marohn brings more than 32 years of experience in the consumer and subprime auto finance industry, having held several senior executive leadership roles. Most recently, he was president of FlexPath Capital.

“Throughout his career, Marohn has developed a reputation for successfully building, scaling, and revitalizing specialty finance companies, particularly within the independent dealer auto finance market,” Edge Financial Services said in a news release.

“His leadership experience includes guiding organizations through periods of rapid growth, operational transformation, and strategic repositioning, as well as leading companies through complex industry environments,” the company continued.

Under Marohn’s leadership, Edge said it will be deploying Edge 2.0 in the coming months. It will focus on expanding the company’s dealer-focused finance platform, leveraging technology-driven underwriting and decisioning, and broadening product offerings to better serve the independent dealer community.

Existing ownership will partner closely with the Edge leadership team to support this transition and strategy through additional capital investment, according to the news release.

Based in Metairie, La., 1803 Capital is a consumer finance company serving the automotive-finance community. The company’s core offerings include point-of-sale retail financing for independent dealers, as well as bulk portfolio acquisitions and receivable servicing.

“I am excited to be joining Edge Financial Services at such a pivotal moment,” Marohn said. “Edge has strong infrastructure and an experienced team that position us well to execute on our next phase of growth.”