Ford Motor Company of Canada Ltd.  has officially announced the award winners for the 2013 Auction Quality Program.

The Auction Quality Program is an annual metrics driven auction performance tracking initiative which focuses on the overall quality of auction services and vehicle reconditioning quality at 13 ADESA Auction sites across Canada in 2013.  

Auctions were divided into two sub-groups:

Group A – includes larger auctions that host Ford sponsored factory closed and open sales

Group B – includes smaller auctions that host Ford sponsored open sales

Winners in each grouping were competing for top performance recognition in two categories: Overall Auction Quality and Reconditioning Excellence.

“The Auction Quality Program recognizes outstanding achievement in site services and rates each Ford sponsored auction on its performance as it relates to the standards that Ford of Canada has set out, and encourages the auctions to provide a high level of service to our customers,” said Steve Ross, Ford of Canada’s remarketing operations manager.

“With the auction’s support, Ford of Canada can continue to offer all its customers an impressive selection of high-quality, pre-owned vehicles”, he continued.

The winners of the 2013 Auction Quality Award are:

Group A – ADESA Vancouver with a score of 9.44 out of 10 (4th consecutive year)

Group B – ADESA Saskatoon, with a score of 9.15 out of 10.

“All of the winning auctions received their superior Auction Quality ratings from Ford of Canada dealerships, Ford Remarketing Services personnel and by demonstrating outstanding performance in operational processes including auction communication, on-site auction experience, services provided, vehicle preparation, vehicle delivery and overall satisfaction,” said Doug Collis, Ford of Canada’s remarketing sales manager.

Ford of Canada also announced the winners of the 2013 Reconditioning Excellence Award, which is designed to challenge auction facilities across Canada to exceed Ford of Canada dealer’s reconditioning expectations and to perform their operational procedures at the highest level possible.

Reconditioning Excellence Award winner’s performance in 2013 was measured by Ford of Canada dealers.

The winners of the 2013 Reconditioning Award are:

Group A – ADESA Halifax with a score of 4.85 out of 5 (3rd consecutive year)

Group B – ADESA Ottawa & ADESA Moncton, each with scores of 5 out of 5 (Moncton 6th consecutive year)

Ford of Canada congratulated the general managers of each winning auction site to show appreciation for an excellent year in 2013. The general managers for each winning site are as follows:

•    ADESA Vancouver: John Mac Donald

•    ADESA Saskatoon:  Garnet Rathgeber

•    ADESA Halifax: Lisa Scott

•    ADESA Moncton: Keith Fudge

•    ADESA Ottawa: Joanne Marzsin

In 2013, Ford of Canada welcomed its newest auction partner, Manheim Canada, and launched Ford’s remarketing activities at Manheim Toronto and Manheim Montreal.  Both Manheim locations will take part in Ford of Canada’s Auction Quality Program for 2014.  This increases the number of participating auction locations to 15 across Canada.

 “Ford Sponsored Auction partnerships are important to us, and we thank them for their contribution. With this support, Ford of Canada will continue to offer our customers an impressive selection of high quality, pre-owned vehicles,” continued Doug Collis in closing.