2015 CPO results start rolling in
Another year is in the books, and 2015 brought with it continued certified pre-owned sales growth for Canadian automakers.
As full-year CPO results started rolling in, many automakers were reporting double-digit year-over-year increases, not to mention record years.
For example, Audi Canada experienced a 17-percent year-over-year CPO sales spike in 2015. The automaker sold 6,625 CPO vehicles in 2015, which was up from 2014’s sales of 5,678. Audi Canada CPO management shared 2015 was a record year for the program.
December, another record CPO month for the automaker, contributed to the overall success seen in 2015. Audi Canada sold 547 CPO vehicles in December, up 28 percent from the 428 sold during the same month in 2014.
The Subaru Canada CPO program continues to gain momentum, with certified sales soaring over 2014 levels. In December, the automaker sold 190 CPO vehicles compared to 45 in December of 2014. For the full year, Subaru Canada delivered 1,489 certified vehicles. This is up from just 358 sold during 2014.
"We had an exceptionally strong finish to the year,” said Tom Opratko, manager, business management and certified pre-owned at Subaru Canada. “The final results clearly show that the program enhancements we made for calendar 2015 were embraced by both the dealers and our customers.”
The Mercedes-Benz Pre-Owned sales division, which includes CPO and late-model used vehicles, saw significant sales gains in 2015. The branch of the luxury automaker sold 1,193 used vehicles in December, and reached a grand total of 15,689 for the year. This marks a 9.7 percent year-over-year increase for the full year; the automaker sold 14,296 used units in 2014. CPO sales, in particular, reached a record of 12,660 units in 2015 for an increase of 13.8 percent year-over-year and account for 80.7 percent of the automaker’s total pre-owned sales.
Over at Volvo Cars of Canada, the automaker saw annual CPO sales growth exceed 20 percent. The automaker sold 1,672 CPO vehicles in 2015, up 25.2 percent from the 1,335 sold during 2014. Volvo Canada finished the year out strong, as well, with 125 certified vehicles delivered in December. This is up from 111 sold during December of 2014.
Porsche Canada finished off the year with 134 CPO deliveries in December. That brought the grand total of Porsche Approved CPO vehicle sales in Canada to 1,560, notching a record year for the program.
Volkswagen Canada ended up 1.2 percent ahead of 2014 for CPO sales. In December, the automaker sold 1,064 CPO vehicles, down 5.8 percent from the 1,129 sold during the same month of 2014. That said, sales for the year came in at 17,233, up from 17,023 sold during 2014.
Toyota Canada had a great year for CPO, as well. The automaker sold 1,311 CPO vehicles in December, up from 1,250 sold during the same month of 2014. For the full year, Toyota Canada sold 19,475 certified vehicles, up from 17,000 sold in 2014.
Mazda Canada reported 326 CPO sales in December to round out the year. The automaker sold 5,271 CPO vehicles in 2015.
Editor’s Note: Stay tuned to Auto Remarketing Canada as more 2015 full-year CPO sales are reported. Also, make sure to check out our January/February magazine issue, set to come out later this month, which will feature a special CPO section.