The Automotive Industries Association of Canada recently announced it has a new director of collision programs.

Appointed to the position is Leanne Jefferies, who brings experience in the operation of a collision repair facility, collision media editing and publication,youth programming and college liaison, according to AIA . Jefferies will also continue in her current role as director of the Canadian Collision Industry Forum Skills Program.

The association explained in her new post, Jefferies will “play a key role” in the organization and administration of the CCIF. This forum will be officially run by AIA starting in January.

The new hire will also work to integrate new and existing collision industry initiatives, “seamlessly tying CCIF to I-CAR Canada, devising and implementing recruitment and retention programs, developing marketing and communications tools and enhancing relations with Canadian colleges,” officials shared.
Commenting on the news, Marc Brazeau, president and chief executive officer of AIA Canada, said, “Leanne will be a tremendous addition to our collision team.

 “Her knowledge and experience are second to none and her strong relationships with others in the industry are sure to be highly beneficial to our organization. We are very excited to have her join AIA and we look forward to very concrete growth in the quality and diversity of services we provide to the Canadian automotive aftermarket industry,” he continued.