AutoCanada is turning to the gurus for help with digital marketing and business intelligence strategy.

The Edmonton-based dealership group announced it has selected CarGurus as its preferred partner in Canada, a long-term relationship that will give AutoCanada access to CarGurus’ listings marketplace, digital marketing and retail technology and services, and market intelligence powered by proprietary data and predictive insights.

“Consumer expectations continue to evolve and AutoCanada remains committed to delivering a best-in-class experience that supports shoppers at every stage of their journey,” AutoCanada executive chairman Paul Antony said. “We believe partnering with CarGurus will enable AutoCanada to fuel our growth through enhanced marketing performance, deeper data-driven decision-making and greater access to high-quality consumer connections.”

AutoCanada said its dealers will benefit from CarGurus’ solutions that help maximize visibility, connect with ready-to-buy shoppers and make more data-informed decisions on vehicle pricing, inventory management and digital advertising.

Dealers will also have ongoing access to strategic consultation from CarGurus’ in-person dealer engagement team to help them “navigate shifting market dynamics and consumer behavior.”

AutoCanada operates 64 franchised dealerships and three used car stores in Canada.

“By combining our performance-driven solutions and deep market intelligence with AutoCanada’s extensive dealership network, we aim to help their stores connect with more car buyers with greater efficiency and leverage actionable insights,” CarGurus president and chief operating officer Sam Zales said. “We value the opportunity to deepen our relationship as AutoCanada’s strategic partner.”