CanadaOne Auto has partnered with Canadian automotive marketplace AutoTrader.ca to supports its efforts to streamline online inventory exposure for its used and new vehicle offerings.

The Edmonton-based dealership group, which operates 43 locations in five provinces, said the deal allows it to explore technology-driven tools, including AutoTrader’s “recent breakthroughs” in artificial intelligence aimed at improving the consumer experience and dealership performance in Canada’s competitive auto market.

“Our partnership with AutoTrader emphasizes our commitment to delivering a consistent, high-quality digital experience to our valued customers across all of our retail locations,” CanadaOne Auto president and chief relations officer Daniel Priestner said. “Having thousands of available vehicles advertised on AutoTrader.ca strengthens our digital footprint and ensures car shoppers across Canada can find us quickly and easily.”

In a news release, CanadaOne said its group-wide alliance with AutoTrader aligns with its digital-first and customer-centric pledge that prioritizes long-term initiatives designed to enhance customer convenience, digital visibility and marketing capabilities for its dealerships.

AutoTrader chief sales officer Jody Gill said the partnership between “is rooted in a shared vision of delivering tailored automotive solutions that provide the best car-buying experience for Canadian consumers. We are committed to driving showroom traffic in the dealer group’s network, empowering each dealership with the tools and exposure they need to succeed in a dynamic and constantly evolving landscape.”