Canadian Black Book has a new president.

Promoted to the role effective Saturday is Yolanda Biswah, who was most recently CBB’s senior vice president and general manager.

Biswah has been with CBB since 2015 and has held roles in sales leadership, data licensing and customer experience.

She has also spent time at TELUS and AutoTrader.

In the new position, Biswah will continue reporting to Black Book president Jared Kalfus.

“Yolanda has more than 20 years in the industry, a proven record of leadership, and a deep commitment to fostering the next generation of automotive leaders,” Kalfus said in a news release . “I am proud to announce that she will serve as Canadian Black Book’s president.”

Biswah added: “I am honored to lead Canadian Black Book. This is a proud, historic Canadian brand, and I am excited to lead it at such an exciting time in the industry. We are committed to helping the Canadian automotive industry with our industry-leading data and analytics, and I know that our team is the best it has ever been.”