Turo has reached a milestone. Or, rather, the car owners who use it have.

The car-sharing marketplace, which bills itself as the world’s largest, said the total amount earned by Canadian car owners sharing their vehicles on the platform since its 2016 launch in Canada has surpassed $300 million.

That represents “a significant injection” into the Canadian economy as the nation battles a rising cost of living that’s pressuring household budgets, the company said, noting its 2025 Car Ownership Index found car ownership costs have risen 9% in the past year to an annual average of $5,497, prompting more Canadian car owners to turn their idle assets into income generators.

“For most Canadians, their cars sit idle 95% of the time. But they don’t have to,” Turo Canada vice president Bassem El-Rahimy said. “Hosting on Turo is giving everyday Canadians a powerful new way to unlock value from what they already own. Whether it’s to cover bills, fund passions or build a business, more people are realizing their car can work for them, not the other way around.”

In a news release, Turo said its customers include hosts sharing a single car, earning income when it’s not in use, as well as those who have found the platform so lucrative they’ve turned it into a full-time business, with Canadian hosts listing as many as 50 vehicles.

As an example, the company cited Vancouver-based host Ian Thomas, who expanding from a single car listing to fleet of 10 vehicles in a span of two years.

“I started on Turo as a student, just testing the waters with my personal car,” Thomas said in the release. “Canadians were so kind and respectful to my vehicles, and I was surprised by how quickly bookings came in. What started as a small experiment has turned into a real meaningful side business. It’s grown faster than I ever expected.”

Canadian hosts earn an average $3,500 during peak summer months, Turo said.

“Travelers want authentic experiences, and they want to support local communities,” El-Rahimy said, noting Leger data shows 77% of Canadians plan to travel domestically. “When you book through Turo, you’re not just getting a car — you’re putting money directly into a Canadian’s pocket, supporting local economies from coast to coast.”

Turo is currently available in British Columbia, Alberta, Ontario, Quebec, Nova Scotia, New Brunswick, Newfoundland and Labrador, Prince Edward Island and the Yukon — where it launched last month — and plans to continue expanding across Canada.