Nissan Canada Finance president Alain Ballu says its new partnership with online auto marketplace CarGurus allows Nissan “to further maximize our successful Nissan Certified Pre-Owned program through a transparent and trusted digital environment.”

“At Nissan, we are constantly looking for new ways to reach and retain customers, while also enhancing the shopping journey for them,” Ballu said in a news release.

Ballu added, “This arrangement further supports our Canadian Nissan dealers with an increase in digital reach, lead volume, and ultimately, conversions.”

In announcing the partnership, CarGurus said Nissan Canada has joined Kia and General Motors in its Certified Pre-Owned Partner Program for the Canadian market.

Through the program, CarGurus said Nissan’s CPO vehicles will now be listed as manufacturer-certified on the CarGurus platform, “making the clear distinction that they are certified by the automaker.”

Now, directly from the CarGurus homepage in English and French, consumers will also be able to search CPO inventories.

The Nissan-certified vehicles will also be easily identifiable on the search results and vehicle display pages, according to CarGurus.

CarGurus said that because of Nissan’s “rigorous safety and maintenance inspections,” CPO certification will contribute to the CarGurus’ Deal Rating for each vehicle.

OEM-certified CPO feeds are automatically applied to any dealers currently listing their inventory on CarGurus in Canada. With CPO certification on CarGurus, some franchise dealerships can submit claims to OEM-co-op programs and get a partial to full refund for their CarGurus digital marketing spend.

“CarGurus is charged with improving the consumer experience of shopping for a vehicle, and we are excited to have Nissan join us in our efforts,” said CarGurus vice president of global business development Rory Edwards.

Edwards continued, “Nissan shoppers will now have more transparency into the vehicle options offered by their local dealers and a better site experience on CarGurus, ultimately bringing our dealers better informed customers.”