One of the many expert speakers who shared valuable information to dealers and other attendees during this year’s Auto Remarketing Canada Conference made a major announcement on Wednesday.
According to a letter posted on the company’s website, Convertus co-founder and managing partner Kevin Gordon announced that the company has officially partnered with the TRADER Corp. “with the aim of creating the ultimate digital solutions within the Canadian automotive industry.”
Gordon indicated that Convertus will operate as a separate entity from TRADER, but will now have access to capital that will enable the company to innovate and grow at a faster rate than ever before.
“In less than five years, Convertus has grown from a lean start-up of two young (and devilishly handsome) co-founders operating out of a single bedroom in a downtown Vancouver apartment, to a team of over 65 strong,” Gordon wrote in the letter posted here. “We stayed the course and defied the odds, becoming one of the fastest-growing and most disruptive companies in the industry.
"Both Nicholas (Williams) and myself will be staying with the company as managing partners, continuing to steer the ship from our Vancouver office alongside our amazing team,” Gordon continued. “We will continue to offer premium digital solutions and industry-leading support, as we have since our humble beginnings. All of the key elements which have led dealers to work with Convertus (and which made our company awesome in general) will remain intact.”
Gordon reflected back on why he and Williams started Convertus.
“We first created this company with a single goal in mind: to build best-in-class marketing and technology offerings, helping move the Canadian automotive industry forward in the process,” Gordon said. “Our vision was clear, our efforts relentless, and in many ways, we feel that we have been successful in accomplishing our objective.
“Continuing on with our rocket ship-momentum, Convertus is now entering a new chapter, with an incredible opportunity to further impact our industry in ways that would have been otherwise impossible,” he continued. “The combination of Convertus and Trader will benefit the client bases of both companies, in addition to the vast-majority of car shoppers across the country.
Gordon closed his update by giving a special mention to the firms that have helped Convertus grow.
“On behalf of the entire team at Convertus, it is with the most genuine sincerity and humble gratitude that we want to thank you, our loyal clients, for placing your trust in us,” Gordon wrote. “Everything we have been able to accomplish is a result of your believing in us, and your willingness to take a chance on Convertus, and for that, we are eternally grateful.
“Let’s continue to change the game together. The best is yet to come,” he concluded.