Automotive reconditioning company Dent Wizard International has launched a service plan for dealerships that acts as a way for service departments to connect with customers.

The company has taken Ding Shield — already sold in dealership F&I offices — and created a program to target customer loyalty, as well as boost revenue in service drives and body shops.

Ding Shield Drive is an appearance service plan sold through dealership service drives and body shops.

The new product is designed to protect customers’ investments and ramp up customer loyalty, as well.

Dent Wizard explained that Ding Shield Drive covers pre-existing dents — a rare service in the reconditioning market.

“Selling a service plan like this opens up a whole new revenue opportunity for dealer service drives and body shops,” said Aaron Cooper, Dent Wizard’s national director of F&I.  “The fact that it covers pre-existing dents makes it much easier to sell than competing service plans.”

Breaking the elements of the new service plan down, Ding Shield Drive’s coverage includes:

  • Repairs for up to three pre-existing dings on vehicles up to five years old
  • Unlimited paintless dent repair coverage for up to 84 months
  • Unlimited number of dents and dings removed over the life of the contract without having to file an auto insurance claim or pay a deductible
  • One-day rental coverage
  • Additional hail coverage over life of the contract

For specific details of coverage, including calculation of vehicle age, hail/acorn damage, and state exclusions, see