Signal Technologies, which specializes in the Canada-to-U.S. used-vehicle import market, has named former Toyota, Edmunds and Roadster executive Amit Chandarana as its chief commercial officer.

In conjunction with this hiring, Signal has opened a Los Angeles-based office.

Chandarana was most recently with LeadVenture, where he led OEM partnerships. His background also includes time with Everrati and Gettacar.

“I’m excited to join Signal Technologies at a pivotal time in the company’s growth,” said Chandarana. “Signal’s technology was purposely built with street cred.

“We’ve walked in the shoes of exporters and importers and experienced the same pain points, then built tools to simplify the ecosystem,” he said. “Our team has highly relevant experience and is thoughtfully progressive — the potential for growth is immense. I look forward to leveraging my experience and energy to expand our reach, making import vehicle acquisition easier, simpler, and more profitable for the industry.”

Signal aims to help Canadian vehicle exporters and U.S. dealers overcome the challenges of cross-border sales, through “up-to-date vehicle data, straightforward financing, and efficient FX management, while exporters can easily find U.S. buyers and speed up payment processes from USD to CAD,” the company said in the release.

Tane Jillings, who is co-founder and president of Signal, said: “”I’m really excited to welcome Amit to the Signal team. Between his years of marketing at OEMs, as well as experience growing Roadster’s customer-facing teams from $0 to $40 million annual recurring revenue, Amit is going to be instrumental in supporting our growth and providing a world-class customer experience.”

Signal Technologies chairman and CEO Steve Jillings and chief commercial officer Tyler Hall sit down with Cherokee Media Group senior editor Joe Overby for an episode of the Auto Remarketing Podcast at NADA Show 2024 earlier this year in Las Vegas.

Their conversation can be found below.