Through a new exclusive partnership with SiriusXM, Canadian independent warranty program provider Global Warranty is providing its customers with a three-month SiriusXM All Access trial that is free with qualifying Global Warranty products.
Those customers will receive the trial even if the vehicles they purchase do not have satellite radio.
Global Warranty is making the offer through its network of franchise and independent partner dealerships.
It is making the offer valid on all of its vehicle warranties: ULTIMATE Star Series, 30/30 Bumper to Bumper, ULTIMATE Test Drive and ULTIMATE RV warranties.
The company says driving should be an enjoyable and worry-free experience.
“So now, your customers can listen to their favorite tunes and feel well-protected by Global Warranty as they drive,” the company said in a news release.
Global Warranty emphasized that everyone is eligible for the program: For those with vehicles that don’t have satellite radio, the company is offering the three-month All Access trial as a streaming service for connected devices.
To sign up, partnered dealers can submit the warranty application online through EazeeApp.
Global Warranty will then handle the rest, and SiriusXM will then contact the customer directly through email or direct mail, to set up his or her account.
“We’re excited to work with Global Warranty on this new partnership, providing valuable tools for their dealers, and ultimately, more value for the customer,” said Sirius XM Canada vice president, automotive remarketing and dealer operations Mike Mazgay.
“Through their network, even more drivers are going to be able to enjoy our unparalleled audio entertainment inside and outside of the car,” Mazgay said.
Global Warranty vice president of sales and marketing Joe Korab said the program is another example of the company’s focus on innovation.
“It’s one more value-add tool we can give to our partnered dealers so they can offer the customer a better buying experience and at the same time, help drive their sales forward,” Korab said.
He continued, “Our commitment to innovation is fundamental to why we experienced unprecedented growth in 2019 and look forward to an even stronger 2020.”