When Roger Penske, Rick Hendrick and the late Bruton Smith are mentioned, you might just quickly think of auto racing as fast as vehicle retailing.

Holand Automotive Group president and chief executive officer Gad Bitton now is on a similar journey, announcing on Friday the acquisition of Circuit Mont-Tremblant, a 4.26-kilometer track in Montreal.

Holand Automotive Group features multiple dealerships of luxury and exotic vehicles in Montreal, Laval, Quebec City and Lévis as well as West Palm Beach, Fla. The group also has numerous real estate properties in Montreal and Quebec City.

The acquisition of the world-class racetrack will allow the automotive group to enhance its offering of exclusive experiences and events for drivers of Ferrari, Rolls-Royce Motor Cars, Lamborghini, Maserati, the all-electric Rimac hypercar, BMW and MINI vehicles.

This transaction comes shortly after Ferrari Quebec and Maserati Montreal, two of the automotive group’s flagship dealerships, hosted highly popular track days for their customers at the venue.

A frequent client of Circuit Mont-Tremblant himself for more than 20 years, Bitton has fond memories of the where he drove his Ferrari 360 as a founding member of the Circuit Mont-Tremblant Club.

“It was important to me that an automotive institution of such historical value remain in the hands of a Canadian company,” Bitton said in a news release.

Vincent Loughran, manager of Circuit Mont-Tremblant, remains in position and welcomes the arrival of such an invested owner. Holand Automotive Group already has ambitious plans to develop and embellish this site, ideally suited to competitions and automotive elegance contests, to attract a highly desirable clientele to the region.

“We will create a state-of-the-art circuit designed for an industry experiencing a revolution,” Bitton said. “With the electrification of prestige brands and the end of new gas-powered sales in Quebec by 2030, our vision will meet local standards and regulations.”