Kot Auto Group announced it has renewed its multi-year partnership with Canadian automotive marketplace AutoTrader.ca.

The dealership group said the agreement is “underpinned by a common vision of driving measurable growth” for its 11 retail locations in British Columbia through access to “Canada’s most engaged and highest intent car shopping audience, class-leading service and support, and agile automotive marketing solutions” adapted to the market’s evolving shopper trends and behavior.

“We know today’s car shoppers are more informed and more digitally engaged than ever before,” Kot Auto Group president John Kot said. “Our partnership with AutoTrader.ca ensures we’re connecting with the most serious buyers while equipping every dealership in our group with dedicated service and market insights needed to make fast, strategic decisions to help us grow.”

In a news release, the company cited AutoTrader’s reach, tools and dealer support, which includes dedicated account directors and account managers that serve as strategic advisors for dealership operators, as helping it maximize every opportunity in the market.

AutoTrader chief sales officer Jody Gill said its partnership with Kot Auto Group has “an acute focus on growth across all of their rooftops,” adding, “This renewed alliance is a testament to the real value we deliver for Canadian dealers. Driving high-quality leads and supporting our partners with the agility and expertise they need to thrive in a dynamic marketplace will always be central to our partnership across all the dealerships we serve.”