Mazda Canada Inc. announced a move today that may help its franchised dealers in their quest for customer retention, loyalty — and, of course, more trade-ins.

The company has launched a new unlimited mileage warranty, which puts an end to distance limitations on its factory warranty coverage — a move which has the potential to keep shoppers coming in to dealerships' service departments' for longer, perhaps leading to a higher number of trade-ins, as well.

This will take effect for all new standard factory warranties on all Mazda vehicles starting with the 2015 model year.

"Mazda's focus is on long-term customer satisfaction," said Kory Koreeda, president of Mazda Canada Inc. "By offering our customers an unlimited mileage warranty, we believe it will enhance their ownership experience by alleviating concerns such as kilometer limitations, repair costs and resale value."

The basic package warranty for Mazda vehicles covers all parts found to be factory defective for three years — now regardless of the number of kilometers driven.

Additional warranties for consumers to choose from cover powertrain components for a period of five years with unlimited mileage; body sheet metal perforation for seven years with unlimited mileage; and roadside assistance for three years with unlimited mileage.

And the company mentioned the new unlimited mileage warranty is retroactive to all owners who have already bought a 2015 model-year Mazda and is transferable to subsequent owners.

"An unlimited mileage warranty fits perfectly with our brand," said David Klan, senior director of sales, marketing and regional operations. "Mazda is a company that always challenges traditional conventions to make improvements. Driving enjoyment is essential to Mazda; it's in our DNA, and every car we make. So offering a different kind of warranty that doesn't restrict customers from enjoying their vehicle and driving as much, or as far, as they want is an ideal fit."