LONDON, Ontario -

Mobials Inc. announced this week that it has revamped its AutoVerify product to answer common questions that might arise when consumers are doing vehicle research, and in the process of doing so, generate credit-qualified leads.

The user flow of AutoVerify has been retooled to answer the question of greatest interest to the shopper. For example, what their trade-in value or insurance options might be.

Then, the tool then guides the shopper towards a credit lead.

Mobials said 23% of credit leads that AutoVerify generated in its first year converted to sales.

“These numbers made one thing clear,” AutoVerify president Marty Meadows said in a news release. “A one-stop solution that encourages all users to complete a credit lead is a great way to maximize the number of these highly-converting leads for our dealers. So that’s what we built.”