Motoinsight provides digital retailing services for the automotive industry, stating that it “powers the digital shopping experience” for hundreds of North American dealers and several OEMs.

The company recently announced that with its recent acceptance into MiDIGITALSOLUTIONS — the certified provider program for Mitsubishi Motors North America — Mitsubishi joins other automakers that have included Motoinsight’s MotoCommerce digital retailing platform in their certified provider programs.

Motoinsight, which serves customers in the United States, Canada and Australia, says the programs “point to the industry’s best digital retailing solutions for dealership use.” The company said Mitsubishi Motors North America, or MMNA, is a “forward-thinking” automaker that will use MotoCommerce to meet the evolving demands of consumers.

According to Motoinsight, MotoCommerce brings omni-channel enabled car-buying experiences for automakers and more than 1,000 dealership franchises in North America.

An advanced digital shopping cart is part of the service’s core functionality, along with online deposit capture, virtual trade-in appraisal, a pricing calculator, F&I and aftermarket selection, and a credit application capture all enabled through an omni-channel interface.

“We’ve all been impressed with how the automotive industry turned recent challenges into major successes by pivoting to digital shopping solutions like MotoCommerce,” Motoinsight chief executive officer and co-founder Andrew Tai said in a news release. “It’s exciting to have the opportunity to empower Mitsubishi’s dealer partners and their customers in that same way.”